Case Studies
RESPECT HOLIDAYS
A medium-sized holiday company specialising in the gay travel market
THE CHALLENGE
To realise the full potential of Respects marketing by ensuring that the company's brochure was produced according to tight deadlines and budgets.
THE SOLUTION
Implementation of project management structures, setting up of liaison systems between all key personnel, weekly review and strategy meetings, structured reporting procedures, budgetary control.
THE RESULT
The brochure is acknowledged to be the company's most successful ever, delivered seven days in advance of target date and significantly within budget. The project has delivered improved communications and liaison between staff resulting in better levels of service to customers and increased sales. |